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To tell you the truth, the phrase premium rate telephone numbers doesn"t bring nice associations to me. It"s not because it"s about earning money by a company which offers the services. This has no connection to it. I am perfectly aware of the fact that in our world everybody does their best to earn cash. What I really think about when I see the phrase is the past. Let"s go back to the mid-nineties of the previous century. That"s the time when premium rate telephone numbers became really popular in my country. There would have been nothing wrong with it if it hadn"t been for the fact that most phone numbers advertised then were either stupid games and lotteries or services offered by women who earned cash by answering desperate men"s phone calls. That was all. Magazines and newspapers were full of advertisements like that. It was quite obvious what the services were all about, and nobody had doubts about it. The price was always given, but sometimes you had to look for the exact amount in the small print section. Well, I shouldn"t be using past tense, actually. This sort of services are still there nowadays, although they are not so numerous. Premium rate telephone numbers are now used in so many different, much more useful and creative ways! But I will not continue to write about it right now. We will focus on this in another article.